SOCIAL REPORT BELGIAN BEAUTY BRANDS 2024
Discover the thriving and diverse Belgian beauty market through an analysis, that explores over 50 Belgian beauty brands with over 1.000 followers on Instagram, TikTok and Pinterest.
In 2024, Belgian beauty brands shine in the digital landscape, showcasing their social media powers to drive engagement and advocate for meaningful causes. These brands go beyond aesthetics, using platforms like Instagram, TikTok, and Pinterest to champion sustainability, ethical values, and community connection. It’s a year where Belgian beauty excels not only in style but also in setting trends for positive change through impactful digital storytelling.
A taste of the insights?
You'll be able to download the full report, but we're already giving you some insights:
- Almost half of the Belgian brands have less than 10k followers, while 17% of the Belgian brands have les than 50k but above 20k followers.
- Out of the 50 brands that are present on TikTok, the top 3 accounts with the most likes are:
1. Kiehl's
2. Authentic Beauty Concept
3. Wondr
- 14% of Belgian brands had a good engagement rate (>2%) in 2024
- The brand with the most followers on Pinterest is Kiehl's
About this raport:
This raport extensively analyzes brand followers on social media, revealing insights into their growth and engagement rates. It offers valuable perspectives on the evolving connections that brands establish with their audience on platforms on social media.
What else?
The raport examines the details of follower growth, engagement metrics, and other relevant data, providing a nuanced understanding of the social media dynamics specific to the brands under analysis. Additionally, we'll delve into their presence on emerging platforms like TikTok, Pinterest and Instagram.
What can you do right now?
You want to see how the industry is evolving, and how each brand is scoring:
Download the report to receive all the information.
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