Social performance Belgian beauty brands 2025

SOCIAL REPORT BELGIAN BEAUTY BRANDS 2025

Discover the thriving and diverse Belgian beauty market through an analysis, that explores over 60 Belgian beauty brands with over 1.000 followers on Instagram, TikTok and Pinterest.

In 2025, Belgian beauty brands shine in the digital landscape, showcasing their social media powers to drive engagement and advocate for meaningful causes. These brands go beyond aesthetics, using platforms like Instagram, TikTok, and Pinterest to champion sustainability, ethical values, and community connection. It’s a year where Belgian beauty excels not only in style but also in setting trends for positive change through impactful digital storytelling.

A taste of the insights?

You'll be able to download the full report, but we're already giving you some insights:

- The brand with most followers on Instagram is Martine cosmetics

- The top 3 brands with the highest engagement rates are:

1. Miglot
2. Clyde for men
3. Dhist'l

- The top 3 accounts withe the most followers on TikTok are:

1. Be Creative makeup
2. Likami
3. Ray

- Martine cosmetics has the most monthly views on Pinterest

About this raport:

This raport extensively analyzes brand followers on social media, revealing insights into their growth and engagement rates. It offers valuable perspectives on the evolving connections that brands establish with their audience on platforms on social media.

What else?

The raport examines the details of follower growth, engagement metrics, and other relevant data, providing a nuanced understanding of the social media dynamics specific to the brands under analysis. Additionally, we'll delve into their presence on emerging platforms like TikTok, Pinterest and Instagram.

What can you do right now?

You want to see how the industry is evolving, and how each brand is scoring:

Download the report to receive all the information.