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Social report Belgian Beauty Brands in 2024

Get ready to explore the hottest beauty brands that are set to make waves in 2024. From innovative designs to sustainable practices, discover the trends that will dominate the cosmetic industry in the coming year.

As we step into 2025, it's time to uncover the top trending beauty brands that will dominate the industry. These brands are not only creating stunning pieces but also pushing the boundaries of social media.

Some key insights:

- Almost half of the Belgian brands has less than 10k
followers, while 17% of the Belgian brands have less than 50k but above 20K followers.

- Out of the 50 brands that are present on TikTok, the top 3 accounts with the
most likes are:
         2.Authentic Beauty Concept

-  14% of Belgian brands had a good engagement rate (>2%) in 2024.

- The brand with the most followers on Pinterest is Kiehl's. 

What about the report? 

Our analysis focuses on April 2024 data, providing an overview of beauty brands' performances and engagement in the Belgian region. By examining their social media activities, we gain insights into consumer preferences, trends, and the Belgian fashion market. We uncover key factors contributing to the success of beauty brands, providing recommendations for both established and emerging brands.

Our analysis considers their presence on Instagram, TikTok, and Pinterest, as these platforms shape consumer behavior and brand visibility. This report aims to provide a comprehensive analysis of beauty brands, delving into their social media presence, engagement, and overall performance in this dynamic market.


What can you do right now?
You want to see how the industry is evolving, and how each brand is scoring:
Download the report to receive all the information.